In response to the need to establish a positive brand image and protect confidential information, HR leaders are putting social media guidelines into place for their employees. Sharing suggested social media posts around large announcements helps employees to know the types of things to say. Disclosing confidential information through personal or corporate accounts. Those conversations are no longer limited to people on the same campus, or even in the same countries, nor are they limited to individuals. in your HRIS). Although this is #5 on the list, I feel it is one of the most important guidelines. In fact, the real power of social media is in the ability to share something and have other people in your network re-share to their networks, and so forth – going viral is the goal for positive news and the fear during downturns or other negative events. As one of the most recognizable fashion brands in the world, GAP also recognizes the need to moderate the use of social media amongst their employees within the work place. Design your social media guidelines with your target audience in mind. Making those direct links can help employees internalize social media policies and adhere to the rules … As companies vie with their competitors to own the share of voice among their target audiences, individuals are still expressing their personal pain points, posting pictures of all aspects of their lives, and telling the world their every thought. (ORGANIZATION) recognizes the role social media plays in modern communication. provides a framework for using social media. 1. Preparing social media guidelines, distributing them to your entire organization, and including them in onboarding materials will encourage your employees to be more thoughtful in their social media messaging. Social media and work: Five common-sense rules every employee should know. To be in trend and keep up – in these communications you need to use social media rules for employees. What are normal work hours? 5 must have social media guidelines for employees. “In my opinion,” “I am not aware”). We [allow] our employees to access their personal accounts at work. Get your employees involved in your employer brand by encouraging, and even helping them, create LinkedIn profiles that reflect their positions and the contributions they make to the organization. FedEx. A social media policy is a document that outlines how and organisation and its employees should conduct themselves online. More importantly, they’ll looking for how your employees are talking about you and what they’re saying. For example, in the aftermath of the viral Domino’s Pizza video in 2009 (which to date has almost 690,000 views), company revenues reportedly slipped 1 to 2 percent that quarter. We can’t restrict what you post there, but we expect you to adhere to our confidentiality policies at all times. Flexible work arrangements, working from home initiatives, and the general way work is done has changed expectations for normal work hours. Your content, thought leadership, and company message are not worth a thing unless they’re spread around encouraging your audiences to grow. This 1939 law was designed to prevent government employees from campaigning on behalf of, or against, a political candidate, and has since been interpreted to apply to social media activities. But, we expect you to act responsibly and ensure your productivity isn’t affected. 1. This applies even to remarks that would have resulted in an employee… Read and familiarize yourself with the policy, and respect the rules as they are written. What’s in, what’s out, and what’s around the corner—they’ve got the HR world covered. Social media gaffes made by your employees can have a very real impact on your business. While organizations want their employees to share – they only want their employees to share what they want them to share. Moreover, the employee handbook at Frank’s gym likely also violates the NLRA, since its social media policy bans what could be protected employee speech (3). It helps protect your company’s online reputation and encourages employees to also get involved in sharing about the company in their online networks. One of the most important social media rules to be conscious of is the need to create absolutely amazing content. If it allows limited private use in the workplace, it should be clear what this means in practice. In “The Matchmaker”, Thornton Wilder writes, ““Money is like manure; it's not worth a thing unless it's spread around encouraging young things to grow.” We heard Dolly say it in the movie, “Hello Dolly.” Social media works much the same way. Organizations realized the reach and significance of social media around the same time as content marketing became a way to offer advice and best practices for free to people who would be drawn to your company and ultimately convert to customers and brand evangelists. Designing employee social media guidelines that both encourage positive interaction and prevent the kind of posts that will disrupt business requires HR departments to take a measured approach. So it’s important that your company has established social media policies and guidelines to protect your employees and customers. Ready-to-go resources to support you through every stage of the HR lifecycle, from recruiting to retention. 6 new approaches to foster an agile workforce in 2021. As this example illustrates, employers should take caution before issuing social media policies, or discussing social media use with employees. small business layoffs: taking care of employees at a critical time. @KarenScates1 #SmartTalkHR @RiseSmart https://bit.ly/2HDP72o. Flame wars, whether propagated by the company or by its employees, never result in positive public opinion. 3. 5. If you’ve taken the time to recruit, interview, and hire the best possible people to fill the roles in your organization, you should be proud to call them your employees and they should be proud to name you as their employer on their social media sites. If your competitors are spreading information that reflects poorly on your company, your social media manager will need to design and campaign to publicize the facts in a positive way. While most people will back down in a face to face confrontation to avoid escalating the situation, social media removes the physical barriers to giving it right back to the aggressor. Source and evaluate candidates, track applicants and collaborate with your hiring teams. A well-crafted social media policy for employees will clarify the proper use of company and private accounts, as well as provide practical examples for guidance. When you’re sitting behind a corporate social media account, we expect you to act carefully and responsibly to protect our company’s image and reputation. Individuals who are looking to join an organization that fits their own values and goals, will look to social media to understand more about your company and culture than just what you choose to share. While conducting City business, employees should only use social media accounts set up specifically for work purposes. Don’t. While your marketing department is making social connections with thought leaders, bloggers, and industry influencers in your market and creating content relevant enough to encourage them to share with their own audiences, HR leaders should be leveraging every employee as a source for sharing content and raising awareness and engagement on all social channels. Consequences of abuse of rules: A social media policy should make it clear what the potential consequences are if the policy is breached. As far as your own company’s social media accounts are concerned, you’re entitled to set the rules of posting. According to Weber Shandwick, 98% of employees use at least one social media site for perso nal use, of which 50% are already posting about their company. The following principles apply to professional use of social media on behalf of [Company] as well as personal use of social media when referencing [Company]. In most organizations, employees are not constrained to focusing solely on work between 9am and 5pm and only their personal lives in the hours between. It also provides rules for departmental use of social media on behalf of the university. 20% of employers have disciplined employees for social media misuse. The practice, known as employee advocacy, is taking on more importance as the social media noise grows and it gets harder and harder to get anyone to read your 280 characters and getting people to share is the only way to grow your own audience. Social media is in constant flux. Learn more about the features available and how they make each recruiting task easier. This rule is important because when you engage the target market through social media channels like Twitter or Facebook, you’re oftentimes connecting with your audience through a blog post, web article, picture, or video. Creating a social media policy not only has the potential to protect a company’s brand, it also offers guidance and warnings to employees about acceptable online conduct, including online conduct outside of work hours, and can help to justify discipline where appropriate. hate speech). It follows that this policy describes how designated staff members must use … You should: We’ll monitor all social media postings on our corporate account. Any more than that and employees won’t remember anyway. The social media workshops aim to ensure that employees take accountability and understand their liability for what they do online, as well as how their actions may affect the company. However, once it’s in writing, no one can say that they didn’t know. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. Can’t help you there. Act poorly, be seen poorly, perform poorly. We expect all our employees to follow this policy. 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