Alt description is an HTML attribute for images that offer text alternative so that Google can recognize that image. Also, important to image search optimization is the text around the img tag. Most people will beautifully design the image, but they will fail to optimize the images to perform well in SEO. One of those factors is the image alt text, and with the changes to Google Image Search through the years, websites have the potential to drive serious traffic through the use of good image SEO. Search crawlers rely on a few key bits of data ingrained in the image, in order to see it: the file name, the title tag, the image alt-tag, and sometimes even the caption and the anchor text. Today, we’re going to talk about image alt text optimization (or image alt tag optimization, what some would call “image SEO”). Alt tags describe your images. Also, select the image file type based on what you want to achieve with the image and do keep a check on the file size. Alt Text For Images SEO Insights. Adding alternative text to photos is first and foremost a principle of web accessibility. On-upload : Automatically fills out your images alternative texts (ALT tag or ALT text) when you upload them in the Library; There’s more, though. Alt text (alternative text), also known as "alt attributes", “alt descriptions", or technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. We optimize your media library and your image gallery for Search Engines and Social Media using Artificial Intelligence. 6. While Google says structured data doesn’t help you rank better, it does help to achieve a more fleshed out listing in Image Search. When you’re in your library, click the image you want to add alt attributes or a title to (if you don’t see it right away, you can use the search bar to look for the right image). When you click on the image, you will get a popup where it’s possible to add an alt tag and name to your image. Plus, it is one of the most prescribed on-page SEO practices that can help your site gain better Search Engine Rankings. When these things align, it helps search engines confirm that you’re not spamming and that the image is of higher quality and relevant. Don’t stuff This is the process of optimizing all your images so that search engines understand them (as well as to help people with accessibility issues understand what the images … The image optimization techniques ensure that the image name, path, alt, and title tag provide the right context about the image to the search engines. ... Alt Tags – Alternative text descriptions, or alt tags, are used to describe any images, videos, or visual media that you use on your pages. In addition to the alt text specified in the img tag, the search engines also looks for text which immediately precedes or succeeds the tag to find and verify the content of the image. The content surrounding the image should be related to all of the things that you’ve optimized thus far: anchor tags, image url, alt tags. Read more: Read more about alt tag and title tag optimization » Add image structured data. Adding structured data to your pages can help search engines display your images as rich results. Search engines use hundreds of factors to judge how relevant a web page is for users. Eventually thanks for sharing this excellent information. Hence, while carrying out content analysis, it is being checked that there is one image at least containing an alt tag which contains the focus keyword. Image SEO helps to grow your organic and social traffic. Updating alt tag while uploading is a mandatory thing everybody needs to follow. 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